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Design Guidelines

The following guidelines should be employed in creating effective, consistent content for official University Web sites.

Fonts

The following fonts have been adopted as University-wide standards for Web content.

• Arial (Download – To download right-click on the link and select “Save Target As”)
  For regular page text. This font is widely available on nearly all client browsers, ensuring display consistency. Arial Bold should be used for emphasis.

• Verdana
  For regular page text. This font is widely available on nearly all client browsers, ensuring display consistency.

• Franklin Gothic Demi Condensed (Download – To download right-click on the link and select “Save Target As”)
  For framing page elements including section headings, links, lists, etc. Due to diminished availability of this font on browsers, it is recommended that page elements in this font be created as graphic files to ensure display consistency.

• Goudy Old Style BT (Download – To download right-click on the link and select “Save Target As”)
  For image text in page graphics. As an example, this font was used as the basis for the text in the official WVU logo tag graphic. Versions of this graphic are available under Official Graphics.

Web Safe Colors

The following RGB values should be used to represent official university colors.

*Please note that these values have been updated to reflect Web-safe equivalents of all three palettes. These Web-safe values must be used to ensure that the official colors are rendered consistently across divergent browser and operating system platforms.

Primary Palette

#003366
#FFCC00

Secondary Palette

#CC0000
#9999CC
#6600CC
#CCCCFF
#339900
#FFFFCC

 

Tertiary Palette

#AABBCC
#E0E0E0
#99CCFF
#E6B333
#3399FF
#715B00
#336699